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Asymmetric Business
  • Branding & Website for Venture Capital Firm

Fable&Co. were approached to rebrand Black Fountain Capital - an established, global venture capital firm, headquartered in Geneva. Black Fountain infuses smart capital & supports ambitious, resilient founders - breathing life into dreams & turning possibilities into realities.

  • Guided by instinct, driven by possibility.

By backing exceptional visionaries destined for greatness, Black Fountain go beyond mere investment; acting as catalysts for transformation, empowering founders to reach new heights & unlock the full potential of their ventures.

With over 20 years of experience in the investment & advisory industry, the members of Black Fountain have grown multiple companies from early-stage startups to market leaders in their respective sectors.

They have also successfully navigated many turn-around cases, identifying common patterns of success applicable across industries. Black Fountain participates in the growth of diverse industries & economies worldwide, with a track record of success across all seven continents.

 
  • Brand Research

During a qualitative research phase, Fable&Co. explored the unique brand positioning of this established venture capital firm. We discovered an entrepreneurial passion, authenticity & respect within Black Fountain – values that are not commonly associated with typical VC firms.

This insight led to the creation of a new brand tagline: “Guided by instinct, driven by possibility.”

  • Conceptual Thinking

The brand design for this established venture capital firm exudes elegance & professionalism, meticulously crafted to reflect the firm’s coveted reputation yet also dynamic & inspiring enough to engage effectively with their founder audience. The design seamlessly integrates a refined & natural colour palette. The logo – a simple monogram of the firm’s initials – is paired with a modern sans-serif font & cursive serif combination, balancing tradition with contemporary flair.

High-quality materials, including embossed business cards & sleek, minimalistic stationery, enhance the tactile experience. Each element – from the subtle textures & confident use of clean space, to the strategic placement of brand assets – conveys a message of stability, innovation, & forward-thinking investment strategies. This perfectly encapsulates the firm’s identity & authentically differentiating them from countless other venture capital firms.

This new brand identity was consistently applied to key deliverables, including a corporate stationery suite, social media channels, business templates, PowerPoint decks, along with a dynamic & engaging new website.