Skip links
Asymmetric Business
  • Branding Process

Our modus operandi utilises a tried & tested procedure for each & every project, regardless of industry sector.

Fable&Co’s methodology thrives on collaboration between us & our clients. This influences, shapes & determines the correct final project outcome, ensuring dynamic results.

 

Modus

Operandi.

01.

  • Brand Research

We ask the right questions & listen intently to the answers. Research is vital to ensure we fully understand your audience, your business & your industry. We take the necessary steps to clarify your vision, strategies, values & goals. We then distil these insights & present the findings.

Fable&Co’s methodology thrives on collaboration between us & our clients. This influences, shapes & determines the correct final project outcome, ensuring dynamic results.

 

Research

& Strategy

02.

  • Brand Strategy

We articulate a new found brand strategy based on factual insights & shrewd intuitive understanding, comprising brand messaging, tone-of-voice, as well as pertinent visual stimuli to indicate the proposed brand essence.

Brand Positioning
Brand Architecture
Brand Messaging
Brand Essence
Brand Values
Digital / Online Strategy

03.

  • Conceptual Brand Design

We think conceptually about effective ways to communicate your business. We only present ideas that are sure to resonate effectively with your audience & provide a unique advantage over your competitors.

Naming
Messaging & Copywriting
Corporate Identities
Logo Design

We apply our concepts to mock ups of key project deliverables, enabling you to view the work in context. Together we determine a preferred visual direction before we further develop & refine the chosen concept.

 
 

Design

& Application

04.

  • Branding Application

Once approved, we set about applying the design to the agreed project deliverables. We are adept at crafting consistent & cohesive brand communications, both on & offline, from print & packaging, marketing & advertising to websites & other digital applications.

Corporate Stationery Corporate Communications Packaging Editorial Marketing Campaigns Advertising Event Materials Responsive Website Design & Development Mobile Website Design & Development Online Banners Video

05.

  • Branding & Marketing Support

The Fable&Co. team welcome the opportunity to support your ongoing business marketing needs. We act as an extension of your team, providing valuable strategic support, campaign management, implementation & maintenance.

Website Maintenance Analytics & Reporting Print Management Retainer Agreement Campaign Management

Strategic

Support